cACA
INDUSTRY - Nonprofit Organization
DELIVERABLES - Social media graphics, Event brochures and programs, Flyers and other materials, Sponsor advertisements
ROLE - Visual Communication Designer
As a nonprofit organization with a limited marketing budget, CACA needed professional promotional materials that could attract attendees, encourage new memberships, and secure sponsorships for multiple annual events. Each campaign also needed to celebrate Chinese culture while appealing to a broad local audience.
THE CHALLENGE
From 2018 to 2019, I designed cohesive marketing materials for events including Chinese New Year, Mid-Autumn Festival, Halloween, and Christmas. By combining traditional Chinese cultural elements with modern layouts and clear messaging, I created visually engaging campaigns across print and social media. I also designed sponsor advertisements and event collateral that helped present the organization as polished and trustworthy.
THE SOLUTION
CACA's annual events consistently attracted hundreds of attendees, along with sponsorships from local businesses and participation from respected community leaders, including business owners, attorneys, judges, and government officials. The work helped strengthen the organization's professional image while supporting its mission of connecting and growing the local Chinese American community.
THE RESULTS
