RPF Furniture
E-commerce Growth
INDUSTRY - Furniture Retail
ROLE - Senior Graphic Designer, E-commerce Specialist
DELIVERABLES - Product Photography, Image Retouching, Product Catalog Design, E-commerce Website Planning, UX Testing, Product Listings, Marketing Assets, Paid Social Ads, Print Brochures
PLATFORM & TOOLS -
Magento — Product catalog management, pricing, promotions, and content publishing
Adobe Creative Cloud — Product photography, image retouching, marketing collateral, and print production
Google Analytics — Website performance monitoring
QuickBooks — Inventory and pricing management
The company continuously introduced new products and needed a streamlined system to photograph, publish, and market them consistently across multiple online channels while building a new e-commerce website from scratch.
THE CHALLENGE
I created an integrated product-marketing workflow that connected photography, content development, e-commerce management, and promotional design. Each new furniture product was transformed into a complete set of market-ready assets, from professionally photographed and retouched images to product descriptions, pricing information, and online listings across three e-commerce websites.
For the development of a new e-commerce platform, I worked closely with the web development team to translate business and customer needs into clear website requirements. I reviewed layouts and functionality, identified necessary improvements, and tested the shopping experience to ensure the platform worked reliably before launch.
I also collaborated with the marketing team to align product information, search keywords, paid advertising, social media graphics, brochures, and promotional materials. By bringing these touchpoints into one connected process, I helped the company present a more consistent brand experience while supporting the efficient launch and promotion of hundreds of products.
THE SOLUTION
The new e-commerce website launched successfully with over 1,000 products and a clear, SEO-friendly product structure. Customers could browse and purchase products smoothly, while the company gained a more efficient platform for managing listings, pricing, and promotions.
THE RESULTS