Protostar Homes
INDUSTRY - Luxury Residential Construction
ROLE - Creative Direction, Brand Strategy, Naming, Visual Identity, Website UX, Content Strategy
DELIVERABLES - Logo, Brand Identity, Website, Brand Story, Social Media, Billboard, SEO
Protostar Homes was a brand-new company with over 15 years of construction experience—but no brand recognition. The challenge was to create immediate credibility and position the company as an established luxury builder from day one.
THE CHALLENGE
Instead of focusing on construction, I built the brand around the idea of new beginnings. Together with the founder, we developed the name Protostar—the earliest stage of a star's life—as a metaphor for the beginning of a family's next chapter. This story became the foundation for the visual identity, website, and marketing system.
THE SOLUTION
THE CHALLENGE
Protostar Homes launched with a complete brand ecosystem that reflected the team's experience rather than the company's age. The business entered the market with a cohesive identity, a lead-generating website, and marketing materials ready to support the sale of luxury townhomes in Nashville.
THE RESULTS
